Convertia

Convertia reduces customer
acquisition cost by 24%

Thanks to inConcert's omnichannel and marketing automation technology, Convertia leverages its successful lead generation model in digital media and closing sales in the contact center. It currently produces $110 million in lifecycle value annually for its customers.


  • Industry
    Marketing & Sales
  • Operations
    Spain, Mexico, Colombia,
    Peru, Ecuador, Costa Rica
    and Panama

Achievements

24%

of reduced customer
acquisition cost

180%

of increasing sales
for your customer

50%

in operations
growth

20%

average conversion
rate

+10M

annual digital
investment

Let's hear from
the protagonists

Let's hear from
the protagonists

"inConcert provided us with a platform that supports our procurement methodology, and that allowed us to gain high efficiency throughout the process. We can guarantee positive results for our clients and take on the investment risks as we have the inConcert's technology and experience to back us up."

Paolo Boni,
Convertia CEO

Functionality
  • Landing Page Builder
  • Click-To-Call
  • Intelligent ACR
  • Predictive marker
  • Analytics & Reporting
Solutions

The challenge

Convertia's challenge was being able to generate sales for its customers with the lowest possible cost per acquisition, maximizing investment in digital marketing. This challenge is linked to its innovative business model, where it accepts all the investment risks and process costs, and only charges its customers for the sales made.

So, optimizing every step of the process was the key to ensuring the profitability of their operations and delivering satisfactory results to their customers.

Generate sales with the lowest possible customers cost per acquisition

Solution

Convertia required a platform that integrated digital marketing actions with the closing of sales in the contact center, delivering an excellent customer experience throughout the journey.

And he found the solutions with inConcert Omnichannel Contact Center and inConcert Marketing, which allowed him end-to-end and minute by minute control of each indicator of the lead generation and sales closing process for each client. Thus, it achieved the maximum return on investment in digital media and optimized campaigns and content in real-time, based on data.

In addition, inConcert's technology enabled the integration of digital media with the attention of the sales team in the contact center. Hot leads receive immediate attention through their preferred channels, increasing the chances of closing.

Finally, thanks to the automation of tasks and processes that inConcert allows, Convertia managed to efficiently work each large-scale sales opportunity, optimizing human resources.

End-to-end control and minute
by minute of each indicator

Results

Convertia quickly adopted inConcert technology and specialized in the use of the inConcert Marketing platform, which supported its methodology and management processes.

108%

average annual sales growth

500K

sales per year

$110M

in annual lifecycle value for your customers

24%

average acquisition cost reduction

Thus, it achieved important results:
  • It produces more than 500,000 sales per year and 110 million dollars in lifecycle value for its customers, through digital demand generation.
  • It manages more than 10 million dollars a year in digital media.
  • Maintains on-page conversion rates of more than 20%.
  • It reduced the cost of acquiring its customers by 24% on average. In several cases, the reduction exceeded 30%.
  • Over the past three years, it has had an average annual growth of 108% in sales generated by digital media.
  • For some clients, the annual growth has been greater than 180%.
inConcert's integrated platform is being used by 9
countries and 3 continents

Convertia

  • icono sector Industry
    Marketing & Sales
  • icono Operaciones Operations
    Spain, Mexico, Colombia,
    Peru, Ecuador, Costa Rica
    and Panama

Convertia offers the market transformative proposals in marketing and sales that help companies scale their income level to the maximum potential. In addition, it provides customer acquisition services for brands, generating leads through digital marketing investments and closing sales with its own team of salespeople in the contact center.


The company began its operations in Mexico City with local reach and soon began to expand. Currently, it has more than 500 employees and customers in Spain, Mexico, Colombia, Peru, Chile, Ecuador, Costa Rica, Panama, Guatemala and Honduras.