Convertia reduces customer
acquisition cost by 24%
Thanks to inConcert's omnichannel and marketing automation technology, Convertia leverages its successful lead generation model in digital media and closing sales in the contact center.
It currently produces $110 million in lifecycle value annually
for its customers.
-
Industry
Marketing & Sales -
Operations
Spain, Mexico, Colombia,
Peru, Ecuador, Costa Ricaand Panama
Reduction in customer
acquisition cost
increase in topline
revenue
in operational
efficiency
average conversion
rate
annual digital
investment
Reduction in customer
acquisition cost
increase in topline
revenue
in operational
efficiency
average conversion
rate
annual digital
investment
Reduction in customer
acquisition cost
increase in topline
revenue
in operational
efficiency
average conversion
rate
annual digital
investment
Let's hear from
the protagonists
Let's hear from the protagonists
“inConcert provided us with a platform that supports our procurement methodology, and that allowed us to gain high efficiency throughout the process. We can guarantee positive results for our clients and take on the investment risks as we have the inConcert's technology and experience to back us up.”.
Paolo Boni,
Convertia CEO
Functionality
- Landing Page Builder
- Click-To-Call
- Intelligent ACR
- Predictive Dialer
- Analytics & Reporting
Solutions
Functionality
- Landing Page Builder
- Click-To-Call
- Intelligent ACR
- Predictive Dialer
- Analytics & Reporting
Solutions
The challenge
Convertia's challenge was being able to generate sales for its customers with the lowest possible cost per acquisition, maximizing investment in digital marketing. This challenge is linked to its innovative business model, where it accepts all the investment risks and process costs, and only charges its customers for the sales made.
So, optimizing every step of the process was the key to ensuring the profitability of their operations and delivering satisfactory results to their customers.
Solution
Convertia required a platform that integrated digital marketing actions with the closing of sales in the contact center, delivering an excellent customer experience throughout the journey.
They deployed inConcert Omnichannel Contact Center and inConcert Marketing Automation, which allowed end-to-end and minute by minute control of each KPI across the lead generation and sales closing processes for each client. They were able to optimize campaigns and content in real-time, based on current data.
In addition, inConcert's technology enabled the integration of digital media with the sales team and the contact center.
tracking of each KPI
tracking of each KPI
Results
Convertia quickly adopted inConcert technology and deployed the inConcert Marketing Automation platform, which supported its execution methodology and process management.
average annual sales growth
sales per year
in annual lifecycle value for your customers
average reduction in customer acquisition cost
Achieving these mission-critical results:
- It produces more than 500,000 sales per year and 110 million dollars in lifecycle value for its customers, through digital demand generation.
- It manages more than 10 million dollars a year in digital media.
- Maintains on-page conversion rates of more than 20%.
- It reduced the cost of acquiring its customers by 24% on average. In several cases, the reduction exceeded 30%.
- Over the past three years, it has had an average annual growth of 108% in sales generated by digital media.
- For some of their clients the annual growth has exceeded 180%.
3 continents
Convertia
Convertia offers the market transformative proposals in marketing and sales that help companies scale their revenue level to the maximum potential. In addition, it provides customer acquisition services for brands, generating leads through digital marketing investments and closing sales with its own team of salespeople in the contact center.
The company began its operations in Mexico City with local reach and soon began to expand. Currently, it has more than 500 employees and customers in Spain, Mexico, Colombia, Peru, Chile, Ecuador, Costa Rica, Panama, Guatemala and Honduras.
-
Industry: Marketing & Sales
-
Operations: Spain, Mexico, Colombia,
Peru, Ecuador, Costa Rica and Panama