Convertia

Expanded its marketing-sales operation and generated growth of up to 180%
for its customers

success-story

The company

Convertia offers the market transformative sales and marketing propositions that help companies scale their revenue level to its maximum potential.

In addition to other activities, it provides customer acquisition services for brands, generating leads through digital marketing investments and closing the sale with its own team of salespeople in the contact center.

The company started its operations in Mexico City with a local presence and soon began to expand. Today, it has more than 500 employees and customers in Spain, Mexico, Colombia, Peru, Ecuador, Costa Rica, and Panama.

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The challenge

Convertia's challenge was being able to generate sales for its customers with the lowest possible cost per acquisition, maximizing the investment in digital marketing. This challenge is linked to its innovative business model, where it accepts responsibility for all investment risks and process costs, and only charges its customers for sales made.

Therefore, optimizing every step of the process was the key to ensuring the profitability of its operations and delivering satisfactory results to its customers.

The solution

To successfully develop this model, Convertia required a technological platform that would integrate digital marketing actions with the closing of sales in the contact center. This is what they found inConcert's omnichannel sales and marketing solution.

Through this technology, Convertia gained the ability to monitor end-to-end and minute-by-minute every indicator of the lead generation and closing of sales process for each customer. This enabled the company to achieve maximum return on investment in digital media and it was able to optimize campaigns and content in real time, based on the data.

What's more, inConcert's technology made it possible to integrate digital media with the sales team's contact center service. This allowed Convertia to immediately process hot leads through their preferred channels, increasing the chances of closing.

Finally, thanks to inConcert's task and process automation capabilities, Convertia was able to efficiently work each sales opportunity on a large scale, streamlining human resources.

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The results

Convertia quickly adapted to and became experts in the use of the technological platform, which supported its management methodology and processes. As a result, Convertia:

  • Maintains on-page conversion rates of more than 20% and has managed to reduce the cost of customer acquisition by an average of 24%, exceeding 30% in several cases.
  • Has seen an average annual growth in sales generated by digital media of 108% in the last three years.
  • Achieved sustained sales increases of more than 180% for some of its customers.
  • Produces $110 million in customer lifetime value annually through digital demand generation.
success-story-results

Let’s hear from
the people involved.

"inConcert provided us with a platform that supports our procurement methodology and allowed us to be highly efficient throughout the entire process. We can guarantee positive results for our customers and take on the investment risks because we have inConcert's technology and experience to back us up."

Paolo Boni
CEO of Convertia

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