Viajes El Corte Inglés responds to 90%
of hot leads in less than 60 seconds.

Solution

Omnichannel

As a first step, the Viajes El Corte Inglés sales team incorporated inConcert Omnichannel Contact Center platform to achieve a true omnichannel management of contacts for sales and customer service.

Marketing Platform

Then we worked on the adoption of inConcert Marketing. Our engineering team developed a detailed and solid "onboarding", not only to teach them how to use the new technology but also to internalize all marketing processes, taking full advantage of the functionalities of the tool. This involved a detailed understanding of the business structure and marketing strategy of Viajes El Corte Inglés, respecting and enhancing it.

To implement the campaigns, a work of organization of the Viajes El Corte Inglés areas in the suite was carried out. In this way, it was possible to correctly attribute the origin of each lead and make a personalized follow-up, from end to end, even in the most complex campaigns with a large volume of leads.

Landing page builder

Viajes El Corte Inglés design team began using the inConcert Marketing design module. Thus, they managed to internalize the development of landing pages, streamline their publication, and make the necessary adjustments in real time.

Marketing Platform

In addition, we worked on the integration between digital marketing campaigns and the omnichannel contact center. Automation processes were implemented both for the distribution of digital leads to the contact center and for the nurturing of prospects in longer cycles or in unclosed sales. Through the CRM built into the platform, the sales opportunities of some promotions were managed more efficiently.