inConcert presented its technology for digital transformation at Microsoft Solutions Fair

The second Digital Fair "Reinvent your Business", organized by Microsoft, was held between October 27 and 29. The virtual event was aimed primarily at SMEs in Latin America to provide them with technological solutions that enable them to make their processes more efficient.

The inConcert Marketing & Sales solution was one of the solutions selected by Microsoft to be presented to the more than one thousand participants at the event. Julio Guridi, CMO of inConcert, was in charge of the presentation, entitled "How to generate more revenue at lower cost", about the technological transformation of digital marketing and sales processes.

"inConcert Marketing & Sales is a set of software tools whose objective is precise and very simple: to maximize the Return on Investment (ROI) in the integrated processes of marketing and sales," Guridi explained. This is a key point for any company and especially for SMEs, which generally have more limited budgets for investment in digital marketing.

At the end of the presentation, after the Q&A with Javier Moreno, Digital Channels Specialist, participants were invited to learn more about inConcert Marketing & Sales and see the technology in action.